Search demand capture
Google Ads built around buyer intent.
B2B Google Ads management for US and UK companies: paid search, remarketing, YouTube, conversion tracking, and lead-quality reporting.
What this service does
Google Ads management combines search-demand research, campaign structure, ads, landing pages, and conversion measurement. AdToro helps B2B companies reach people researching a relevant solution and evaluate whether paid-search enquiries fit their business.
Build the account around intent
We separate commercial searches, solution research, and brand demand so campaign goals and budgets are clear. Keyword themes, match types, search terms, negatives, geographic targeting, and ad schedules are reviewed against the ideal customer profile. US and UK campaigns can be planned separately when buying language, demand, or sales coverage differs.
Align ads with the next useful action
An ad for a technical consultation needs a different landing page from an ad promoting a webinar or software demo. We align headlines, proof, offer, form fields, and follow-up with the search intent. Search, YouTube, remarketing, Display, and Performance Max are considered according to the brief and the quality of available conversion signals.
Measure the quality behind the conversion
Before scaling spend, we review conversion definitions, tracking, and the distinction between a website interaction and a qualified lead. When your CRM and platform setup support it, sales-stage feedback and offline conversion data can help guide optimization. Reporting explains spend, conversion rate, cost per enquiry, and the qualification information available.
Review before expanding
The engagement can start with an account audit or a new campaign build. We review search terms, budget allocation, ads, landing-page behavior, and sales feedback, then agree on the next tests. Campaign decisions consider both the immediate acquisition cost and the longer B2B sales cycle.
Common questions
Can you audit an existing Google Ads account?
Yes. An audit can review campaign structure, search terms, conversion tracking, ads, budgets, and landing pages. Recommendations are prioritised against your business objectives.
Do you manage both US and UK campaigns?
Yes. Campaign planning can cover both markets, with geography, language, time zones, and sales coverage considered in the account structure.
Can Google Ads leads be connected with CRM outcomes?
Where the CRM, consent, and advertising setup support the integration, qualification and sales feedback can inform reporting and offline conversion measurement. The implementation scope is agreed before launch.
Need Google Ads?
Let’s turn the requirement into a practical plan.
Share your audience, market, timeline, and monthly media budget in USD. AdToro will respond with the next best step.