Audience intelligence
Programmatic advertising for B2B growth.
AdToro plans and manages programmatic display, video, native, connected TV, and retargeting campaigns for US and UK B2B growth teams.
What this service does
Programmatic advertising uses technology to buy advertising placements across websites, apps, and video environments. AdToro connects that media buying with audience research, creative, landing pages, and conversion measurement to help B2B companies build awareness and generate relevant enquiries.
Reach the people involved in the buying decision
A B2B purchase can involve technical users, department leaders, finance teams, and procurement. We start by defining the ideal customer profile, relevant account segments, buying roles, target markets, and offer. The audience plan combines appropriate firmographic, contextual, interest, and first-party signals available in the selected platforms. Customer exclusions and geographic boundaries help keep the campaign focused.
Choose formats around the customer journey
Display and native placements can introduce a brand or useful resource. Video can explain a technical offer, while retargeting can support buyers who have already visited important pages. Connected TV can be considered where its audience, budget, creative, and measurement fit the brief. We agree on the role of each format before launch, so reach, engagement, and conversion campaigns have distinct objectives.
Manage media quality as part of delivery
Inventory selection, placement review, frequency limits, creative rotation, viewability, and invalid-traffic checks are part of the campaign plan. We review the controls supported by each platform and agree on suitable exclusions and reporting. This creates a practical framework for improving placement quality and managing repeated exposure as campaigns develop.
Connect media activity with qualified demand
Campaign reporting brings together media spend, audience reach, engaged visits, conversion rate, and cost per enquiry. When CRM feedback is available, we also review qualification, opportunities, and sales outcomes. These are different stages of the funnel: an ad interaction is not treated as a completed sale. For longer US and UK B2B buying cycles, the reporting period and attribution assumptions are agreed before evaluating performance.
Build a campaign your team can operate
The engagement can include an account and audience audit, media plan, creative requirements, campaign setup, conversion tracking, optimization, and reporting. AdToro works from Pune, India, with remote collaboration for US and UK teams. Working hours, approval responsibilities, reporting cadence, and sales handoff are agreed at kickoff.
Common questions
Can programmatic advertising support B2B lead generation?
Yes. Programmatic can support awareness, education, retargeting, and lead generation when the audience, offer, landing page, and follow-up are aligned. Its contribution should be evaluated alongside qualified enquiries and sales feedback, rather than clicks alone.
Which programmatic formats does AdToro offer?
The service covers display, video, native, connected TV, and retargeting. The media mix depends on the campaign objective, available inventory, target market, creative assets, and budget.
How much should we budget for a programmatic campaign?
There is no universal budget that fits every audience. The media plan considers market size, reach, formats, frequency, campaign duration, and the intended outcome. Share your monthly media budget in USD so we can discuss a suitable scope.
How do you evaluate lead quality?
We agree on qualification criteria with your team, then review enquiry details and CRM outcomes alongside campaign data where that feedback is available. Examples include relevant company fit, buying role, stated requirement, and sales acceptance.
Need Programmatic Advertising?
Let’s turn the requirement into a practical plan.
Share your audience, market, timeline, and monthly media budget in USD. AdToro will respond with the next best step.